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Air

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Energy

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Water

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Industry

Bridge Construction

Markets We Service

Air

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Water

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Energy

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About Our Company

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Our Company Growth

Customer Relationship

1000 Employed

Our Company Growth

Robert McIlvaine

CEO & Founder

Learn about how the McIlvaine Company can help you with your business needs

Air, Water, Energy
3F Market Program

There are 1 million market niches averaging $10 million each in the $10 trillion Air, Water, Energy and Adjacent markets. For each niche there are thousands of relevant facts which can be factored to determine niche forecasts for the Serviceable, Obtainable Market (SOM)

*Previously compiled data by Mcilvaine

With the 3F program forecasts are the basis for business decisions. But the Total Available Market (TAM) in the Precast has to be adjusted based on Lowest total Cost of Ownership. This is the basis of the value proposition. The next hurdle is to prepare a media plan to validate the value proposition. The resultant forecast is SOM (Serviceable Obtainable Market). This forecast is then actionable. Marketing will pursue the media validation and salespeople will pursue the targeted prospects.

Mcilvaine has spent 50 years creating and improving this guide.

The Best of Equals: Best facts and factors = best forecasts = best value proposition = best growth strategy = best EBITDA = lowest total cost of ownership = best operators = best forecasters = best publishers = best consultants = progress.

In short, Facts, Factors, and Forecasts is like a multiple entry accounting system to provide the full perspective for all parties.

Mcilvaine has spent 50 years creating and improving this guide.

To learn more about the program click on specific answers:

  • What makes the 3F Guide Unique
  • What are the product and industry niches and how are they organized
  • How do I obtain the specific answers I need now
  • How do I evaluate all the possible expansion options
  • How do I set up a continuous program to take into account changing industries and technologies
  • Can I use the guide to create the best value proposition for clients
  • The #F program and B2B
  • Show me some examples

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